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The more things change the more they stay the same February 6, 2013

Posted by Ivor's Window to the IT and CRM World in Microsoft CRM.
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The more things change the more they stay the same

Recently I was talking with a customer who asked me in depth about the CRM system I was involved in the design of in 1984 which was released in 1985 and 1986. Sitting back and reflecting about this system it is quite scary to realise that it was 30 years ago that I started my journey into this field of work and I have seen all kinds of incredible things and have had some very interesting and rewarding experiences during this time.

Over the coming weeks I will share some of these experiences in a series of short blogs, and as I have started looking backwards I can sometimes see that the more things change the more they stay the same.

In April 1985 I was featured in the magazine Successful Salesmanship where I was interviewed about the Sales Management Systems that I was implementing. The following is an excerpt of one quote from that article that I made in 1985.

Generic systems can fail because they aren’t tailored to address the specific interest areas of each and every customer, they may include areas of information which are not applicable. This is a sure-fire way of demotivating sales people who are already sceptical about the advantages of maintaining data in a system”.

I would say the same today about Microsoft CRM, if your users are not going to use the Fax Number field on Contact or the Service Module, then your configurations should address these issues. This is exactly what I was saying 29 years ago, when changing a field was not a very simple matter.



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